INTRODUCTION

The field of marketing has become increasingly competitive and dynamic, and one of the key aspects for the success of any product is its presentation and packaging. The packaging of a product plays a fundamental role in attracting and persuading consumers, conveying information about the brand, its values, and the quality of the product. However, consumer preferences and expectations regarding the design and presentation of packaging can vary significantly across different countries.

In this comparative analysis, we will explore the different types of product packaging in various countries, including Spain. We will analyze aspects such as aesthetics, materials used, information provided, and the marketing strategy behind each of them. This will allow us to gain a broader perspective and understand the cultural differences and consumer preferences in each geographic market.